Facebook Groups, why you should consider building one

Creating a Facebook Group
Groups are created by going to facebook.com/groups/create.php and filling out information about the type of Group one wishes to create. A group can be open to specific networks or all Facebook users. There is the option of setting join permissions on groups making them open to anyone, closed where joining is done with the approval of an administrator, or secret where joining a group is by invitation only.

Understanding Google Analytics

Put simply, Google Analytics is the most powerful marketing and data collection tool available to website owners today. That is if you know how to use it and how to get the best return on your investment. Full of complex data and endless streams of information, Analytics can easily take over your already busy schedule.

What is content marketing?

Content marketing begins with a strategy and has a main focus on offering content that is valuable, consistent, and relevant. The final goal is to get customers to take an action - call your company, buy your product, etc. By offering content that is useful to existing and potential customers, you are keeping in constant contact with your audience without directly selling them things.