Every online brand or business that relies on local traffic has to deal with reviews. Online reviews are seen by such a wide audience compared to when friends or family talk about a brand or product. With the development of social media platforms and sharing, reviews can make or break a business or brand.

The way a business presents itself on the different social media platforms is very important. This is true whether the platforms are used to increase exposure, connect with existing and potential customers or to improve the reputation of a brand or business.

One basic of a quality email list that will greatly determine how successful you are is whether recipients have expressly opted to receive emails or to be paying customers. If you don't keep to the rules and just add general contacts, you will be putting your sending reputation on the line, as well as the success of your campaign.

The Competitors Dashboard helps you see how you stack up against your competitors, tracking important link metrics to see how they're performing in search results. Let's take a look at how to add and remove competitors and also understand the data collected.

In a survey conducted by Zendesk, it was established that 90% of 1,046 participants were influenced in buying decisions by positive online reviews. The same survey established that more than 70% of consumers look at product reviews before making a purchase.

Creating a Facebook Group
Groups are created by going to facebook.com/groups/create.php and filling out information about the type of Group one wishes to create. A group can be open to specific networks or all Facebook users. There is the option of setting join permissions on groups making them open to anyone, closed where joining is done with the approval of an administrator, or secret where joining a group is by invitation only.

According to the Global Web Index, 40% of browsers around the world have installed an ad blocker which is a rise of 28% from mid 2015. Towards the end of 2015, there were at least 198 million browsers around the globe that had ad blockers installed. Apple's high-profile entry into it took ad blocking to a whole other level.

Content marketing and Copywriting are often confused. Looking at the two from a marketing point of view makes it easy to distinguish them. Content marketing is creating and putting out free content with the goal of attracting and converting browsers into customers and retaining existing ones.

A landing page is a page that a user lands on when they click on a hyperlink. It makes it possible for you to keep your email copy to a minimum and lead browsers to another page where they can get more information and action options such as making a purchase, subscribing to a newsletter, booking a service or other action.

Content marketing has always been crucial, but with social media, it gives you a new avenue. It is critical to be able to connect with people online because that is where almost all potential consumers lie. They are able to view messages, share messages, and interact with brands more effectively than ever before.

Put simply, Google Analytics is the most powerful marketing and data collection tool available to website owners today. That is if you know how to use it and how to get the best return on your investment. Full of complex data and endless streams of information, Analytics can easily take over your already busy schedule.

Content marketing begins with a strategy and has a main focus on offering content that is valuable, consistent, and relevant. The final goal is to get customers to take an action - call your company, buy your product, etc. By offering content that is useful to existing and potential customers, you are keeping in constant contact with your audience without directly selling them things.