"We were being handled by one person doing website management as a side job. We wanted to take our Events and eCommerce functionality to the next level."
Amy Newbold
President
Sewtopia

Sewtopia's new home page by Pronto

Plenty of Fun, but Not Enough Features
As its website makes clear, Sewtopia was inspired by the burgeoning online sewing community circa 2014. It prompted Amy “Sukie” Newbold to bring to fruition her idea of establishing a worldwide meeting place for friends to indulge in all things sewing.

Launching a Facebook campaign takes a lot of work, but, you'll save a lot of time when you know who you're trying to reach. This involves a little bit of upfront work by creating a buyer persona, but it's well worth the effort.

Knowing your target audience, allows you to navigate Facebook's targeting options with ease.

Closing a new customer is a herculean task. It can take upwards of 12-15 touch points to get a prospect from their first interaction to the point at which they’d be willing to buy from you. No matter how good your sales team is, leads will almost never be ready to buy right away.

"Knowing that I can submit a ticket to Pronto at any time requesting assistance gives me peace of mind."
Marina Petz
Marketing & Social Media Coordinator
Center for Computer Resources

Loaded With Accolades, Lacking a Web Presence
Center for Computer Resources is a Managed IT Service Provider (MSP) with locations throughout Michigan, and over the past several years their notoriety has been steadily growing.

If you’ve ever used Facebook advertising to drive business leads, you’ve felt jealous of consumer brands. Your very first, very hopeful Facebook campaign probably crashed and burned, providing few if any leads and leaving you feeling like this supposed juggernaut of an ad platform only works for companies advertising coupons or teeth whitening products.

Who are your ideal customers? I'm not talking about their job titles or the number of computers in their office. When you really think more deeply about the people you'd like to attract to your business, what are their specific needs and desires? What sort of questions do they ask during the sales process and what sales materials really resonate with them?

The truth is, if you don't know specifically who you're trying to attract, then your website and marketing materials are less likely to engage with your ideal customers.

Optimize your advertising campaigns by syncing your website's products with your Facebook page

Ever wish you could get more sales from Facebook or spend less time building ads for each of your products?

For anyone with an eCommerce website and who’s running ads via Facebook and Instagram, the Facebook for WooCommerce extension will help you do just that.

How to Budget for a Professionally Designed Small Business Website

Your website is the most important part of your digital marketing efforts. It’s what many prospective customers see first. It’s what everything you publish and print links back to.

Your sales have flatlined. You’ve hit up all your usual referral partners and happy customers for warm leads, but it’s not enough to hit your numbers. You come to the reluctant realization, yet again, that you need to start running ads to feed leads into your sales funnel.

Facebook is the world’s largest social network, home to billions of people and businesses, whether they’re flipping through recent updates at lunch or checking up on old classmates after dinner. This ubiquity makes Facebook a prime target for small and medium-sized businesses – allowing you to reach a huge segment of your target audience on every one of their devices.

Just having a website isn’t enough these days to get a consistent flow of leads and sales. Your site is one of hundreds or even thousands that serve the same geographic area. If someone searches for your product or service by your location, does your company show up in the results?

If your answer is "no" or "I don't know," then you potentially have an issue with local SEO which means you might be losing out to your nearest competitors.

One of the biggest marketing challenges for MSPs is measuring results and calculating the ROI of marketing campaigns. For instance, SEO campaigns can increase traffic, but tracing a specific lead to an SEO campaign can be extremely difficult given how many variables are at play.