Facebook Shop plus Facebook Advertising – A deadly profitable combo

Optimize your advertising campaigns by syncing your website's products with your Facebook page

Ever wish you could get more sales from Facebook or spend less time building ads for each of your products?

For anyone with an eCommerce website and who’s running ads via Facebook and Instagram, the Facebook for WooCommerce extension will help you do just that.

How to Keep Coming up with Fresh Content for your Newsletter Week after Week

Few businesses give email marketing and newsletters campaigns the attention they deserve. They underestimate its importance as a marketing channel and the influence it can have on your customers.

Unfortunately, many of these businesses focus their marketing efforts on social media platforms instead of email campaigns.

Email marketing 101: Successful newsletter campaigns

One of the best ways to kick-start your digital marketing efforts is by building a healthy list of interested contacts and regularly emailing content for them to enjoy. Time and again, eNewsletters have proven to be one of the better tools for strengthening client relationships and engagement:

Epsilon revealed that more marketing emails were opened in 2016 than in 2015, increasing by over 3%.
Experian’s 2016 benchmark report announced that personalized emails and newsletters got an 11% bump in open rates and received 27% more clicks.

How to supercharge your email marketing with PPC (and Vice Versa)

Many "in-house" marketing teams -- and a surprising number of marketing firms -- fall into the trap of working in "silos.” On one end of the office someone is working on pay-per-click advertising (PPC), at the other end someone else is managing email marketing campaigns, and somewhere in between is the employee tasked with search engine optimization (SEO). As with any aspect of running a business, when one hand doesn’t know what the other is doing -- money is being lost somewhere.

5 email campaigns that keep your customers calling

If you think that email marketing is soooo last year and should be relegated to the graveyard of marketing campaigns past, it’s time to think again. The fact is that although marketing to your customers via the humble method of electronic mail may seem outmoded and uncool when compared with trendy social media or mobile marketing, it shouldn't be dismissed so quickly.

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What is a sales funnel and why is it important?

One of the most common questions that I am asked by clients is, "What's the most effective marketing technique which will get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.