Closing a new customer is a herculean task. It can take upwards of 12-15 touch points to get a prospect from their first interaction to the point at which they’d be willing to buy from you. No matter how good your sales team is, leads will almost never be ready to buy right away.
How to Budget for a Professionally Designed Small Business Website
Your website is the most important part of your digital marketing efforts. It’s what many prospective customers see first. It’s what everything you publish and print links back to.
I have a website that is getting traffic. It offers a great ebook that people can download by giving me their name, email and phone number. So far no one has. 🙁
Does this sound familiar?
There’s a reason you are not generating leads. If you’re generating traffic but no one is downloading your ebook or report, something is missing.
The evolution of marketing strategies from mass market campaigns such as billboards and TV commercials to personalized experiences like Facebook and Google ads has changed the way businesses promote themselves.
Any marketing adage that could survive such a foundational shift is bound to be common knowledge then.
It must have felt so great to have finished writing your eBook. Especially if you gave your everything to write it: blood, sweat, time, tears and probably a lot of coffee.
But you know what ruins this feeling of accomplishment?
When you put your eBook front and center on your website or on the Kindle Store -- and no one downloads it.
As a business, you want to make the most of your website. When you look at the sales funnel, there are a number of reasons why website visitors might walk away from it. This includes a desire to “just browse,” comparison shopping, or maybe just an unwillingness to take the next step at the moment.
If you’re a business owner who wants to carve out a marketing niche by providing quality and unique content that engages and informs, publishing an eBook is one of the most powerful marketing tools in your toolbox.
“But what do I stand to gain by investing all that time and effort into writing an eBook that I’m just going to give away?”
It’s a valid question, and one we can answer with measureable benefits.
We sell great websites, so of course we’re going to tell you they’re good for your bottom line. But if you’re looking for percentages and dollar amounts to benchmark what a “great website” is capable of, this is the list for you.
Every marketing campaign -- whether it’s in print or online -- is about grabbing people’s attention, convincing them you’re the best at what you do, persuading them to buy what you’re selling, and bringing them back for more.
One of the most common questions that I am asked by clients is, "What's the most effective marketing technique which will get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.
In a world where Kindles and tablets are a dime a dozen, an “eBook” might mean something different to a business owner than it does to the average consumer. Instead of electronic copies of books that have printed counterparts, eBooks in the digital marketing field are totally original pieces of content, offered by websites, with information and visual elements that instill confidence in the reader about the eBook’s creator.
Business owners who think their education stopped the moment they finished college or grad school are in for a big shock. Learning new trades is critical to staying ahead of the competition, and in today’s lesson, at the top of Google’s results page.
The easiest way to define a pitch page is: any page that sells an individual product, service, event, or promotion. For example, a home page pitches your business to potential clients by not only describing what you’re selling, but more importantly answering why it’s the best on the market.
