Building an email marketing strategy

Although many view email marketing as an old and outdated way of generating leads and making sales, email marketing was and still is an effective way of marketing a business successfully. With that in mind, isn’t it time you get a comprehensive view of what email marketing can offer to your business?
Penetration
Your goal is to connect with potential customers, leads and create sales growth and luckily email is one of the best ways to do exactly that.

Analytics—Ignorance Is Not Bliss

When it comes to big data, analysis is a necessity. Many people make the assumption that ignorance is bliss because they don’t have to deal with the data that is being stored on their server or elsewhere. However, being able to obtain the right level of analysis will allow you to get more information for your business and make more effective decisions that can ultimately prevent catastrophic failure as well as to improve the bottom line.

Best practices in email marketing

At the dawn of the internet era, it was a big deal to get notification that there was a message in your inbox. We've come a long way since, but email is still a very important and effective way for marketers to reach their target audience. Done strategically, email marketing can be an approach that stands out above the din and clutter of social media and online advertisements.

A guide on lead generation

A lead is a person who has shown interest in a brand, product or service in one way, shape or form. Lead generation involves the use of programs, databases, the internet or a particular service to get information on leads. This information can then be used to market a brand or business, make sales or conduct research.

When and how to use Email Marketing

Why is Email Marketing still effective today?

Email marketing is a subject under much scrutiny. The biggest question facing marketers is where the best bang for the buck is going to come from. Every day that passes puts more pressure on discovering cost effective means of reaching new customers and convincing old customers to return in the future.