Post-sales marketing tips that delight customers and boost your bottom line

Regardless of what you sell, whether a product or service, sales are the lifeblood of all businesses. If you’re not getting new customers, you’ve got no bottom line.

Pretty straightforward right? Well, not exactly. A lot of businesses forget about ‘marketing to customers’ and instead, focus all their attention on marketing to new prospects.

Stylish Interactive eCards Strengthen Client Relationships

It may be a cliché, but business truly is about relationships. If yours with your customers, vendors, and colleagues are strong, you’ll be more likely to have the flourishing, nourishing professional life everyone hopes for.

Maintaining congenial, long-lasting connections with clients involves a few basic behaviors, not least of which is showing that you care.

Web copywriting and content creation tips you can master today

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.

Focus on Quality, not Quantity

When it comes to content marketing, there is only one commandment:

Write something your customers will find meaningful, or don’t write at all. 

And if there was ever a debate between quality and quantity in terms of content marketing, Google’s continued algorithm updates – which focus on finding quality content that generates genuine engagement – have in fact ended that debate.

What every business owner who blogs must do to succeed

There’s really no debate about whether the benefits of blogging outweigh the investment. Blogging attracts more visitors to your site, results in more leads, and boosts your other marketing efforts. Once you’ve come to terms with the necessity of a blog, you can ask yourself what strategy you want to take with your content creation, one of which is posts written by you -- the CEO.

Content creation is more work than most people realize, so it may not be for every business owner.

What is a sales funnel and why is it important?

One of the most common questions that I am asked by clients is, "What's the most effective marketing technique which will get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

A brief(ish) history of how Google search algorithms affect your blog

Google has a long list of search algorithm updates, index changes, and refreshes. For example, the 2012 "Penguin" update added a number of “spam” metrics, including keyword stuffing, and impacted an estimated 3.1% of all English search queries. "Panda," an even earlier update, targeted "low-quality sites" and "content farms," and boosted the rankings of higher-quality sites.