The Guide to Getting More Out of Pronto – Part 4

Looking back at Part 3 of The Guide to Getting More Out of Pronto, I might have spent too much time discussing advertising. Personally, I’m not a big fan of AdWords, but I like the ideas behind retargeting and I love Facebook’s simplicity. In general, you don’t need a huge ad budget to have a successful Internet presence, and ideally, your ads should simply supplement the traffic you get naturally via inbound sources.

What is a sales funnel and why is it important?

One of the most common questions that I am asked by clients is, "What's the most effective marketing technique which will get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.