What every business owner who blogs must do to succeed

There’s really no debate about whether the benefits of blogging outweigh the investment. Blogging attracts more visitors to your site, results in more leads, and boosts your other marketing efforts. Once you’ve come to terms with the necessity of a blog, you can ask yourself what strategy you want to take with your content creation, one of which is posts written by you -- the CEO.

Content creation is more work than most people realize, so it may not be for every business owner.

What is a sales funnel and why is it important?

One of the most common questions that I am asked by clients is, "What's the most effective marketing technique which will get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.

The end of .com domains?

In November 2013 the Internet Corporation for Assigned Names and Numbers (ICANN) started allowing companies to apply for new domains under a wide selection of new top-level domains (TLDs). For now, only trademark holders can register domains for protected words, but starting January 24, 2014, the first wave of these new TLDs will become publicly available and will include domains like .app, .computer, .lawyer and .store.

Reputation management – 5 ways to build your brand and 5 ways to avoid destroying it

Think about the last time you were going out for dinner and wanted to try a new restaurant. Why did you choose that restaurant? If you are like most people, you probably searched online or looked at various review sites for a restaurant with good to great reviews and therefore a good reputation.

Back to branding, or: the recent SEO trends we should all be happy about

Google has been the online trend setter for the last decade. Years ago, their algorithm defined SEO as being based on keywords and incoming links. However, updates to the algorithm like Panda and Penguin (more on these later), have shifted the value away from individual keywords, low-quality inbound links and other SEO tricks, and placed it back where it should be: the content itself.