At Pronto, we are always look for new ways and new sources of information to help our clients build leads. One of the integral parts of lead generation is knowing exactly how leads, more specifically B2B leads, are generated. The most efficient way to do this is through a benchmark survey, which is exactly what Software Advice is doing.
Last week, we were proud to release a new web analytics tool, Visistat, that will allow you to see who is on your site, what pages they visited and even their contact information. Yes, that right! You can start building leads directly from your website visitors.
A few months ago Google released Google Analytics 5 and set it to the default version for all Google Analytics accounts. Not only is the user interface sleeker and more bubbly, but this update included some amazing new tools as well. Tools like Visitor Flow, Webmaster Tools integration and Content Drilldown can give you a wealth of insight into visitor behavior - but we’ll be focusing on a couple of tools that provide data on goals and conversions, and what that data tells us about your overall Internet Presence.