How to supercharge your email marketing with PPC (and Vice Versa)

Many "in-house" marketing teams -- and a surprising number of marketing firms -- fall into the trap of working in "silos.” On one end of the office someone is working on pay-per-click advertising (PPC), at the other end someone else is managing email marketing campaigns, and somewhere in between is the employee tasked with search engine optimization (SEO). As with any aspect of running a business, when one hand doesn’t know what the other is doing -- money is being lost somewhere.

What is a sales funnel and why is it important?

One of the most common questions that I am asked by clients is, "What's the most effective marketing technique which will get me leads?" Unfortunately, the question is impossible to answer. It assumes that there is one technique that will turn someone who has never heard of your business into a paying customer.