Does social media help you rank in Google search results?

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”

Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).

From our perspective, the short answer is simple: No, social media won’t boost your site’s ranking on Google.

Case Study: Advanced SEO Improves Rankings by 25 Positions

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:

On-site Optimization
Off-site Optimization

On-site optimization has a couple roles to play in your site’s ranking.

What are search engine “crawl spiders” and how do they affect SEO?

Even if you have been living in a cave for the last 20 years, you know what a search engine is. But do you know how they work? Do you know what a search bot or “spider” does? The answer to these questions have significant impacts on Search Engine Optimization (SEO) and how your website is ranked on the Search Engine Results Page (SERP).
A bit of search engine history
Way back in 1990, before most of us had ever used the interwebs, there was the Archive search engine, cutely nicknamed Archie.

Web copywriting and content creation tips you can master today

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.