Previously, we talked about how our Business Listing Management program can have a big impact on the success of your local SEO efforts. It's a seriously great program, and it’s always the first place to turn to when a client is struggling with SEO or when someone just wants more traffic.
The Guide to Getting More Out of Pronto – Part 2
The Guide to Getting More Out of Pronto – Part 1
Why You Should Never Stop Evaluating Your Website

Website evaluation is something people tend to overlook. Sorry to rock your boat, but even though you have a website that doesn’t mean it's a good one. Your website is one of the best mediums for getting your business out to the world. As such, you need to make it as easy as possible for your clients and future prospects to navigate through your site.
Google, AI and Machine Learning just completely changed SEO and no one noticed… but they better.
Does social media help you rank in Google search results?

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”
Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).
From our perspective, the short answer is simple: No, social media won’t boost your site’s ranking on Google.
What to do (and not do) when managing an ongoing AdWords campaign

If you’re a small business looking to invest in web-based advertising, Google AdWords is the best place to start. Some campaigns can be set up in as little as five minutes.
However, for competitive industries with high value sales such as IT consulting, we typically recommend a minimum starting budget of $1,000/month.
Why fresh content is critical for your website and SEO

Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “Content Is King.”
Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity.
How to make your content stand out when readers have short attention spans and a million choices
Case Study: Advanced SEO Improves Rankings by 25 Positions

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:
On-site Optimization
Off-site Optimization
On-site optimization has a couple roles to play in your site’s ranking.
What are search engine “crawl spiders” and how do they affect SEO?

Even if you have been living in a cave for the last 20 years, you know what a search engine is. But do you know how they work? Do you know what a search bot or “spider” does? The answer to these questions have significant impacts on Search Engine Optimization (SEO) and how your website is ranked on the Search Engine Results Page (SERP).
A bit of search engine history
Way back in 1990, before most of us had ever used the interwebs, there was the Archive search engine, cutely nicknamed Archie.
Web copywriting and content creation tips you can master today

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.
But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.
How key investments helped Orchestrate Technologies stand out

Founded in July, 2013, Orchestrate Technologies went from a small IT provider in Cincinnati to a nationally recognized and awarded managed IT services provider in a few short years.
Although we can’t take credit for that accomplishment, Pronto Marketing has been a fundamental contributor to Orchestrate’s digital marketing success.