Previously, we talked about how our Business Listing Management program can have a big impact on the success of your local SEO efforts. It's a seriously great program, and it’s always the first place to turn to when a client is struggling with SEO or when someone just wants more traffic.

From time to time, we get questions like: “Things are going well, but what can we do to perform even better?” Or, “Do you have any suggestions on how we can beef up our marketing?” Or even just, “Now what?”

These are tough questions to answer because they require looking at larger marketing ideas.

Website evaluation is something people tend to overlook. Sorry to rock your boat, but even though you have a website that doesn’t mean it's a good one. Your website is one of the best mediums for getting your business out to the world. As such, you need to make it as easy as possible for your clients and future prospects to navigate through your site.

I woke up this morning in Montana and it's kind of been a couple days of deep thought for me. For some perspective on what just happened I have to give you a little background.

I spent the last two days getting my mind packed at Wooconference 2017 in Seattle.

Before we posted our answer, Google returned 15.8 million results for “Does social media help you rank in Google search results?”

Our Search and Advertising team poured over each result on Google’s first page, and found that none of them provided a satisfying answer for small-business owners new to search engine optimization (SEO).

From our perspective, the short answer is simple: No, social media won’t boost your site’s ranking on Google.

If you’re a small business looking to invest in web-based advertising, Google AdWords is the best place to start. Some campaigns can be set up in as little as five minutes.

However, for competitive industries with high value sales such as IT consulting, we typically recommend a minimum starting budget of $1,000/month.

Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “Content Is King.”

Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity.

Let’s settle this once and for all...

You and your business must have a blog.

In an age when consumers are hungry for content but stingy with their attention spans, regularly posting concise, high-quality content comes with several tangible benefits to your business and its marketing efforts.

Search engine optimization (SEO) is one of the more complicated aspects of online marketing. When you dig into the details, there are indeed many distinct factors that search engines use to determine which websites should rank for which keywords, but ultimately everything boils down to two main categories:

On-site Optimization
Off-site Optimization

On-site optimization has a couple roles to play in your site’s ranking.

Even if you have been living in a cave for the last 20 years, you know what a search engine is. But do you know how they work? Do you know what a search bot or “spider” does? The answer to these questions have significant impacts on Search Engine Optimization (SEO) and how your website is ranked on the Search Engine Results Page (SERP).
A bit of search engine history
Way back in 1990, before most of us had ever used the interwebs, there was the Archive search engine, cutely nicknamed Archie.

No matter what you’re selling, you need words to seal the deal. For some business owners, that means proclamations of “I know words, I have the best words!” without any clear calls to action or paths to purchase.

But after having created thousands of websites for SMBs, we can assert quite confidently that it takes much more than that to craft web content that converts.

Founded in July, 2013, Orchestrate Technologies went from a small IT provider in Cincinnati to a nationally recognized and awarded managed IT services provider in a few short years.

Although we can’t take credit for that accomplishment, Pronto Marketing has been a fundamental contributor to Orchestrate’s digital marketing success.