What January 2018’s Facebook Update Means For Your Business

While over the years we’ve seen Facebook slowly make changes to the way brands and businesses reach their audiences, this is the first time they have openly stated their intention: to reduce the exposure of brand and business pages.

This major update is aimed to boost the well-being of Facebook’s users by showing users more posts from family, friends and groups they are part of, and less content from businesses, brands, and media organizations.

Holiday Marketing Strategies, are they worth it? 3 tips to get you going

Should we run a holiday marketing campaign? Clients ask us this question often. We are used to seeing Business-to-Consumer (B2C) companies running BIG campaigns during such times, but what if you operate in the Business-to-Business (B2B) sector? Is it worth competing with all the B2Cs and their big holiday budgets?

The short answer is YES.

When it comes to Holiday (Seasonal) Marketing, strategies are more geared toward creating a sense of urgency to make a purchase or a donation.

Tips for reviving a diminishing social media presence

Businesses have gained many significant advantages thanks to social media. For people who are serious about growing their social media presence, they need to see it in terms of both growing and also in an engaged following. Sometimes, your dream of social media growth might start fading away due to a number of reasons including: too much competition to handle the rapidly changing technological environment, legal and political swings, unpredictable economic fluctuations, and cultural and social changes.